Now Hiring - VP, Marketing, Sales, and Business Development (Washington Market) in Renton, WA

• Position Kaiser Permanente’s business to achieve targeted revenue and membership goals.


• Business development, new sales and account management execution to achieve market membership goals.


• Develop relationships at senior levels in client organizations and in the broker/consulting community and represent Kaiser Permanente as a senior executive.


• Effectively promote the value, benefits and characteristics of Kaiser Permanente integrated care delivery to current and prospective clients and consumers as well as other stakeholders.


• Collaborate on strategic market assessments including market environments, consumer and group markets, and competitive intelligence, forecasting market trends, and cost structure information.


• Produce a disciplined and accurate approach to membership forecasts and achieve growth targets.


• Negotiate major customer agreements.


• Participate in the development and implementation of a national marketing strategy and collaborate with the Marketing leader to develop and execute the marketing strategy for growth in existing and new markets.


• Ensure new sales and renewals close at set pricing and margin targets and are aligned with strategies for specific, targeted segments within a market.


• Partner with National Marketing to develop advertising, marketing communications, brand and public relations strategies that support overall corporate goals, strategic sales objectives, and membership growth and margin enhancement targets.


• Ensure marketing communications link and reinforce integrated communications strategy for internal/external customers that support objectives of local markets and enterprise.


• Advise on product development and enhancement of new products, benefit designs and core competencies.


• Work with leadership team to support new market development; to identify or create ideas for alliances and acquisitions; and to manage portfolio of business units.

This position has a target base salary of $270,000 to $337,500 and is eligible for incentive compensation, an executive allowance, comprehensive health, wellness, time off, savings, and retirement benefits, as well as relocation support, as applicable.

• Minimum ten (10) years of broad experience in several of the following areas with at least five (5) years in a significant sales leadership role: new business development, marketing, strategic planning, sales management, communications or health care operations.
  

• Bachelors degree in related field OR four (4) years of experience in a directly related field.


• High School Diploma or General Education Development (GED) required.
  

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• Deep understanding of the health care industry, dynamics and managed care environment. A strong market focus is essential.


• Demonstrated ability building and developing highly effective sales team.


• Proven track record of growing a business.


• Thorough understanding of drivers of health plan profitability and proven experience working across functional lines of a large complex organization to deliver on customer expectations. Proven ability to influence a complex organization to ensure that performance standards are customer driven. Proven track record in managing a large staff of professionals.


• Demonstrated expertise in strategy formulation, market research, sales management and communications. Excellent creative and analytical problem solving skills. Ability to credibly influence decision makers to take action of fact-based recommendations. Strong entrepreneurial style and customer focus.


• Demonstrated experience in management of full life cycle development of product design, price, promotion and placement in execution of a successful sales strategy.


• Proven leadership in driving flawless needed administrative, internal functions in support of the customer.


• Experience working and leading in a shared service environment is desired.


• Effective oral and written communication skills. Excellent interpersonal skills and ability to develop partnerships with internal and external stakeholders.


• Demonstrated strength in addressing and defusing high-tension situations comfortably with the ability to translate customer needs and broker feedback into requirements needed in other parts of the organization
  

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